Imagine two coffee shops opening beside each other in one of the bustling spots in Chennai: Now you will wonder, direct response marketing vs brand marketing, which helped the cafes win? Of course, both did well because they chose what suited them best, while one drives instant traffic, the other

You are scrolling through Instagram after dinner. You see an ad. You stop, read it, smile, and even click through to their page. Why? Because there was something about that brand that you liked. That’s exactly what good branding does. It doesn’t scream for attention; it just connects. If you

Ever tried reading an article while waiting for your coffee… and somehow ended up checking three notifications, replying to a message, and still forgetting what the article was even about? You’re not alone. It happens to the best of us. That right there? It’s the reality of content consumption today.