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Welcome to your first Branding Exercise ~ The Brand Questionnaire

This will help both of us understand in depth about your Brand, its product/service Offering and about your customers.

Please take your time to fill this form out. The more elaborate you are, the better it is for us.

Please Read this prefix before you start filling it out. 

Good Brand usually spend time to develop the following

  1. Brand Style Guide or Brand Guide Book 
    • A brand style guide is a rule book containing specifications on everything that plays a role in the look and feel of your brand–everything from typography and color to logos and imagery.
    • It lets everyone know exactly how to present your brand to the world
    • Its is also a key goal of brand guidelines is to ensure that all parties use the brand elements consistently.
    • Brand guidelines provide information and tools and set the standards for using brand names, logos, typefaces and other design elements in advertisements, brochures, newsletters, packaging and online communications.
  2. Brand Frame Work
    • Before launching a brand, it’s vital to create a Brand Framework to guide your decisions.
    • Put simply, a brand framework serves as a North Star which defines what the brand stands for.
    • It acts as a guide to ensure all touch-points with the market build on the brand.
  3. Brand Genesis Document
    • A brief document that explains the evolution of the brand
    • This document will also give an overall perspective of the following
      • Define the Product & the Service
      • Define the Customer ~ Those who use our service, those who buy our space etc
      • Brand Touch-points
      • Brand Assets
      • Target Imagery
      • USP
      • Positioning
      • Brand Positioning Map
      • Brand Pyramid
      • Brand Matrix
      • Define the Target Market ~ Profile
  4. Brand Mood Board
    • A branding mood board is a collection of visual assets
    • whether that’s colors, images, text, photos, or any other kind of visual inspiration
    • that encompasses who you are as a brand and what kind of brand message you want to put out into the world
  5. Marketing Strategy Book
    • Essentially, brand strategies are long-term plans to develop and establish a successful and well-known brand in order to hit particular company goals.
    • A well-executed brand strategy affects your entire business and is directly connected to what consumers feel about your company and products or services.
    • But, it’s also important for establishing your company identity and to differentiate from competitors.
    • And no, throwing some ideas together with a logo is not a brand strategy.
    • It’s certainly part of creating the brand, but it also includes what your goals are, who your customers are, what your brand stands for, what is the long-term vision for the brand.
  6. 1 Year Marketing Calendar

Right now, lets Focus on the 1st Exercise

What does a Brand Style Guide contain

It contains the following

  • Logo
  • Tagline
  • Color Pallete
  • Font ~ Typography
  • Elements
  • Shapes
  • Icons
  • Caricatures
  • Imagery
  • Gradients
  • Backgrounds
  • Templates
  • Concepts used for
  • Marketing in various channels
  • Elements + Shapes + imagery + Photos(of ambassadors/celebrities) used in these
  • Punch Lines used in these

What else will we cover in the Brand Guide

  • We explain how the logo came into existence (how it was derived when designing)
  • What are the elements/shapes/icons that make up the logo
  • What is the message behind the logo

Any logo is made up of a Symbol + Some Text + Colors + Some more elements

We help you break it up to understand how it was formed and how and where these broken up elements can be used

From this we derive the following

  1. Primary Color Palette
  2. Secondary Color Palette
  3. Logo Symbol
  4. Logo Text (with Typography)
  5. Other Elements in the Logo
  6. Primary Shapes
  7. Primary Symbols
  8. Primary Backgrounds
  9. Tagline

These 9 points will form your Brand Identity. The Brand identity will effectively communicate to any audience what this brand is all about.

Next we develop your brand’s Theme

What is the theme for your Brand ?

Brand often want to convey their message through various channel’s and means, there is often a limited real-estate space available to convey this.

Brand have to most time still find means to convey the emotion, feeling, voice, image, promise to be conveyed in each of these communications. The limitations in space are compensated or balanced by the theme and its elements.

Once we have a Theme ready, i t will comprise of the following

  • Main Theme ~ more like a logo
  • Elements of this theme
  • Colors, shapes, icons, objects used in this theme
Remember a theme can be permanent, it can be seasonal, it can be project based. Themes are not necessarily used in every design, they are used whenever a particular design needs more emphasis on the brand’s image being projected.

Examples of Brand Styles

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