Three engagement depths built on one rigorous discovery process — selected by the level of strategic depth your brand requires.
To help founders think clearly, decide better, and grow with confidence by aligning brand, strategy and revenue.
A nice deck that summarizes the session.
Focus on identity, positioning and messaging.
Focus on decisions, alignment and revenue impact.
Designed to inform, not to drive decisions.
Built to evaluate, prioritize and take action.
Created by experts, owned by the agency.
Built with you, owned by your leadership team.
Read once, rarely used again.
Used weekly to make decisions and stay aligned.
Feels good, but impact is unclear.
Direct link to revenue, growth and premium positioning.
Low urgency. Low operational value.
High urgency. High strategic value.
The system we run the business on.
| Discovery Area | What It Means | What Happens During Discovery | What The Client Receives | Lite ₹3.5L+GST | Sprint ₹6L+GST | OS ₹10L+GST |
|---|---|---|---|---|---|---|
| Strategic Diagnosis NEW | Six business-critical diagnoses — biggest risk, growth opportunity, revenue leak, positioning gap, fastest win and the core recommendation that should govern the next 12 months | Executive synthesis of all discovery inputs into board-ready strategic facts | Boardroom Summary | ✕ | ✕ | ✓ |
| Business Purpose | Why the business exists and what it ultimately wants to achieve | Guided discussions around founder vision, mission and long-term goals | Purpose, Vision & Mission Statements | ✓ | ✓ | ✓ |
| Core Values | The principles that guide decisions, culture and customer experience | Workshops to uncover beliefs and behaviors that define the company | Core Values Framework | ✓ | ✓ | ✓ |
| Brand Personality | How the brand should feel to customers | Personality exercises and brand archetype exploration | Brand Personality Profile | ✓ | ✓ | ✓ |
| Brand Antagonist NEW | The belief, behaviour or status quo the brand actively stands against — the “enemy” that sharpens conviction | Antagonist-definition exercise | Brand Antagonist Statement | ✕ | ✕ | ✓ |
| Understanding Your Market | Understanding industry trends, opportunities and threats | Market review and competitor research | Market Opportunity Report | ✓ | ✓ | ✓ |
| Finding Your Unique Position | Identifying what makes the business different and valuable | Competitive analysis and positioning exercises | Positioning Statement | ✓ | ✓ | ✓ |
| Finding a Market Space You Can Own | Discovering a niche or territory competitors are not strongly occupying | Strategic discussions and whitespace analysis | Category Ownership Recommendation | ✕ | ✕ | ✓ |
| Competitive Intelligence NEW | A structured map of competitor types — what they do, where they fall short, and exactly why clients leave them | Competitor teardown and win/loss analysis | Competitor Landscape Matrix | ✕ | ✕ | ✓ |
| Understanding Your Ideal Customer | Defining who should buy from you and why | Audience workshops and customer profiling | Ideal Customer Profile (ICP) | ✓ | ✓ | ✓ |
| Buyer Personas | Understanding different customer types, motivations and behaviors | Persona-building exercises and customer mapping | Buyer Persona Documents | 1 Persona | 2–3 Personas | Multiple Personas |
| Understanding Why Customers Buy | Discovering triggers, desires and motivations behind purchases | Customer behavior analysis | Buying Motivation Report | ✕ | ✓ | ✓ |
| Understanding Why Customers Don’t Buy | Identifying objections, concerns and barriers to purchase | Objection workshops and customer analysis | Objection Handling Framework | ✕ | ✓ | ✓ |
| Customer Research Interviews | Directly hearing from customers instead of relying on assumptions | Interviews with customers, prospects or stakeholders | Customer Insight Report | ✕ | ✕ | ✓ |
| Trust Architecture & Proof Strategy NEW | How the brand signals credibility at the decision moment — case-study strategy, proof mechanisms and founder-voice social proof (the primary revenue leak) | Proof-layer audit and trust-signal design | Trust Architecture Plan | ✕ | ✓ | ✓ |
| Brand Story | Creating a compelling story customers can connect with | Story-building workshops and narrative exercises | Brand Story Document | ✕ | ✓ | ✓ |
| Messaging Pillars | Defining the key messages the brand should consistently communicate | Messaging development sessions | Messaging Framework | ✓ | ✓ | ✓ |
| Brand Voice | Defining how the brand should sound in conversations and content | Tone-of-voice exercises and examples | Brand Voice Guide | ✓ | ✓ | ✓ |
| Elevator Pitch | A simple explanation of who you are and why you matter | Messaging refinement workshop | Elevator Pitch Framework | ✓ | ✓ | ✓ |
| Sales Messaging | Helping sales teams communicate value more effectively | Sales conversation mapping | Sales Messaging Playbook | ✕ | ✕ | ✓ |
| Performance / Campaign Angles NEW | Ready-to-deploy ad angles by frame (loss, identity, growth) mapped to channel and platform | Campaign angle development | Performance Marketing Angle Set | ✕ | ✓ | ✓ |
| Content & Thought Leadership Strategy NEW | Editorial rules and cadence to position the founder as the most intelligent voice in the category (value/promo ratio, formats, POV) | Content strategy session | Content Operating Rules | ✕ | ✕ | ✓ |
| Founder Communication Framework | Helping founders communicate consistently across meetings, media and presentations | Leadership workshops | Founder Communication Guide | ✕ | ✕ | ✓ |
| Visual Direction | Determining how the brand should look before any design begins | Visual exploration sessions and moodboard reviews | Visual Territory Report | ✓ | ✓ | ✓ |
| Moodboards | Exploring possible creative directions | Collaborative visual workshops | Moodboards | 1 Direction | 2–3 Directions | Up to 8 Directions |
| Color Direction | Determining the emotional tone and color strategy | Visual strategy discussions | Color Recommendations | ✓ | ✓ | ✓ |
| Typography Direction | Determining how the brand communicates visually through fonts | Design strategy discussions | Typography Recommendations | ✓ | ✓ | ✓ |
| Photography Style Direction | Defining image style and content direction | Visual planning workshops | Photography Style Guide | ✕ | ✓ | ✓ |
| Logo Strategy Recommendation | Creating the strategic foundation before logo design begins | Personality, positioning and visual direction alignment | Logo Design Brief | ✓ | ✓ | ✓ |
| Brand Identity Brief | A detailed creative brief for designers and agencies | Strategic documentation and creative direction planning | Brand Identity Brief | ✕ | ✓ | ✓ |
| Brand Workshop Video NEW | Video capture of the brand discovery process — for internal alignment, launch announcements or brand storytelling content | Video production planning and shoot coordination | Brand Video(s) | ✕ | Announcement Video | 2–3 Videos (Announcement + Legacy / Services / Culture) |
| AI Prompt Base NEW | A library of brand-trained image-generation prompts so the team can create AI visuals that consistently follow the brand’s visual language | Prompt development and visual language codification session | Brand AI Prompt Library | ✕ | ✕ | ✓ |
| Revenue Opportunity Mapping | Identifying where growth opportunities exist | Revenue and customer journey analysis | Opportunity Mapping Report | Basic | Advanced | Deep |
| Connecting Branding To Revenue | Understanding how brand decisions influence business growth | Revenue workshops and funnel mapping | Revenue Impact Map | ✕ | ✕ | ✓ |
| Pricing Psychology NEW | Price as a brand signal — anchoring, tier naming, premium framing and discount discipline | Pricing strategy workshop | Pricing Psychology Guidelines | ✕ | ✕ | ✓ |
| Offer Architecture NEW | Designing the entry → core → premium offer ladder so each tier naturally leads to the next | Offer-ladder design session | Offer Architecture Map | ✕ | ✕ | ✓ |
| Brand Guardrails | Defining what the company will never compromise on | Values and positioning discussions | Non-Negotiables Framework | ✕ | ✓ | ✓ |
| Strategic Prioritization | Deciding what should happen first and what can wait | Priority-setting workshops | Strategic Prioritization Framework | ✕ | ✓ | ✓ |
| Growth Roadmap | A phased execution plan after discovery, anchored by a near-term action sequence | Strategy planning sessions | Phased Roadmap incl. 90-Day Action Stack | 30 Days | 90 Days | 90-Day Stack + 180-Day Horizon |
| Leadership Alignment | Ensuring leadership agrees on brand direction and priorities | Leadership workshops and facilitated discussions | Alignment Summary Report | ✕ | Limited | Extensive |
| Stakeholder Workshops | Gathering perspectives from founders, teams, customers and partners | Structured stakeholder sessions | Stakeholder Insight Report | ✕ | ✕ | ✓ |
| Brand Architecture Review | Organizing multiple brands, divisions or offerings logically | Brand structure analysis | Brand Architecture Recommendation | ✕ | ✕ | ✓ |
| Final Output | What It Includes | Lite ₹3.5L+GST | Sprint ₹6L+GST | OS ₹10L+GST |
|---|---|---|---|---|
| Brand Blueprint Lite | Business purpose, core values, brand personality, market understanding, unique positioning, ideal customer profile, one buyer persona, messaging pillars, brand voice, elevator pitch, visual direction, one moodboard, color & typography direction, logo strategy and a 30-day action plan. | ✓ | ||
| Founder Brand OS | Everything in Lite plus buying motivation & objection research, trust architecture, brand story, campaign angles, 2–3 moodboard directions, photography style direction, brand identity brief, an announcement video, revenue opportunity mapping, offer architecture, brand guardrails, strategic prioritization and a full 90-day action plan. | ✓ | ||
| Enterprise Brand OS | Everything in Sprint plus strategic diagnosis, brand antagonist, competitive intelligence, market space ownership, customer research interviews, sales messaging, content & thought leadership strategy, founder communication framework, up to 8 moodboard directions, connecting branding to revenue, pricing psychology, offer architecture, AI prompt base, stakeholder workshops, brand architecture review, leadership alignment and a 90-day action stack with 180-day horizon. | ✓ |
| DELIVERABLE | WHAT THE CLIENT RECEIVES | SPRINT Package 2 · ₹6L+GST | OS Package 3 · ₹10L+GST |
|---|---|---|---|
⬡ MOODBOARD & CONCEPT DIRECTION Visual exploration — where the identity begins | |||
| Three distinct visual directions explored before any design begins | 3 curated moodboards presenting different aesthetic routes for client selection | ✓ | ✓ |
⬡ LOGO SUITE 3 logo routes presented, one direction developed in full | |||
| Three distinct logo concepts developed and presented for client review | 3 logo route presentations with rationale and direction notes | ✓ | ✓ |
| The main logo lockup — the definitive brand mark | Primary logo in all formats (SVG, PNG, PDF) — light and dark versions | ✓ | ✓ |
| Alternative lockup for landscape and header contexts | Horizontal logo variation — all formats | ✓ | ✓ |
| Standalone icon or monogram for small-scale use (favicon, avatar, app) | Icon/mark file — optimised for digital and small-format use | ✓ | ✓ |
| Single-colour logo for print, embroidery, and restricted-colour contexts | Black, white, and greyscale logo variants | ✓ | ✓ |
⬡ IDENTITY SYSTEM The visual language that holds the brand together | |||
| Primary, secondary, and neutral palette with usage guidelines | Colour swatches — HEX, RGB, CMYK — with do/don’t usage examples | ✓ | ✓ |
| Display, body, and utility typefaces with scale and pairing rules | Type system document — heading levels, body copy, captions, size scale | ✓ | ✓ |
| Patterns, graphic devices, textures, and supporting visual elements | Visual language toolkit — patterns, shapes, illustration direction, textures | ✓ | ✓ |
| A set of brand-consistent custom icons for use across all brand materials | 20–30 custom icons in SVG format — aligned to brand visual language | ✓ | ✓ |
⬡ BRAND GOVERNANCE Rules that protect and maintain the brand long term | |||
| The complete rulebook for how the brand looks, sounds, and behaves | Full brand guidelines PDF — logo usage, colour, type, tone of voice, photography, do/don’ts | ✓ | ✓ |
| Brand shown in real-world context to validate how it will actually look | 6–10 branded mockup scenes — packaging, signage, digital, print contexts | ✓ | ✓ |
⬡ BRAND EXPRESSION Hero visuals that launch the brand into the world | |||
| 5 polished, campaign-ready visuals built from the brand identity | 5 hero creatives in digital format — social, web, and presentation ready | ✓ | ✓ |
⬡ STATIONERY DESIGN Professional physical and digital brand touchpoints | |||
| Print-ready business card — both sides designed in brand | Business card design — CMYK print file + digital version | — | ✓ |
| Branded letterhead for official correspondence | A4 letterhead — print-ready PDF + editable Word/Google Doc template | — | ✓ |
| Branded envelope design for physical mail and packaging | DL and C4 envelope design — print-ready file | — | ✓ |
| Staff / team identity card designed in brand | ID card design — front and back, print-ready file | — | ✓ |
| Branded HTML email signature for team use | HTML email signature — compatible with Gmail, Outlook, Apple Mail | — | ✓ |
| Branded notepad design for print production | A5 notepad design — print-ready file | — | ✓ |
| Slide deck template built in the brand’s visual language | 20-slide branded Canva / PowerPoint / Google Slides template | — | ✓ |
⬡ COMPANY PROFILE A polished brand document that sells while you sleep | |||
| A fully designed company profile deck in the brand — story, services, credibility, and CTA | 16–20 slide branded company profile — Canva / PDF, fully editable | — | ✓ |
⬡ WEBSITE Strategy-led design — every page built from the brand OS | |||
| Home, About, Services, Work/Portfolio, Contact — designed and copy-written in brand voice | 5-page responsive website — Webflow or Framer build, copy-written in brand voice | — | ✓ |
| Service | What It Means | What Client Receives |
|---|---|---|
| Brand Identity Development | Bringing strategy to life visually. | Logo, Identity System, Colors, Typography, Brand Guidelines, Stationery & Templates |
| Brand Activation | Putting the brand into the market. | Website, Landing Pages, Brochures, Sales Decks, Company Decks, Social Assets |
| Growth Engine | Generating demand and growth. | SEO, Paid Ads, CRM, WhatsApp Automation, Content Systems, Conversion Optimization |