Have you ever been to a website and found yourself thinking, “I couldn’t wait to get off of it?” Or maybe you have thought that the website was really well-organized and engaging. As a business owner, you want your website content to stand out from all of the others. There are three things you can do to ensure that your website attracts and retains visitors in an effective way.
1. All your information is accessible to them effortlessly
Your visitors don’t want to dig around looking for what they need or don’t feel like they understand your content. Place all top-level facts in easily visible sections. Also write them in a simple format so they can be easily understood. For example, people read web content in the following order – text, picture captions, subheads and body text. Start the relevance right from the headline and photo captions to capture their eye and make each area accessible. People are likely to scan each section, so make the information leap out in the beginning.
2. Convince each visitor that it is just for them
The minute your visitors see the first glimpse of content, they should feel like you’ve written it just for them. You can do this by understanding your audience’s hopes, needs, and problems, and crafting the content from their point of view. When you write the content, keep these in mind:
- Make your language digestible for each visitor. This may mean using a mixture of language styles.
- Keep brief and concise paragraphs on the home page that appeals to all visitors. Move targeted information to the bottom of the page.
3. Give them a useful value proposition everywhere
Your product or service may offer many benefits to visitors, but trying to list them all on one page wouldn’t be useful. You can start by identifying a core benefit that your product and service fills, and convert it into a value proposition. This proposition should offer measurable proof of its value in monetary opportunities, time saved, and emotional currency.You can then list this value proposition on the website, in as many sections as possible. A useful tool, which you can use right at the beginning of your website is a Features and Benefits chart for each of your products or services. This is likely to catch their eye, and the tabular format will help them retain the information better.
A well-designed website gets you attention from both first-time visitors and clients alike. It is vital to have a plan in place. The Bumblebee Branding Company’s web design services in Chennai will ensure that you have a stunning, impactful website in place.